Mapping Your Future

is a national collaborative, public-service, nonprofit organization providing career, college,
financial aid, and financial literacy information and services for students,
families, and schools.


In order to turn these students' college dreams into action-oriented goals, the American
Council on Education, Lumina Foundation and the Ad Council created the
KnowHow2GO campaign. This multi-year, multi-media effort includes television,
radio and outdoor public service advertisements (PSAs) that encourage young
people, primarily those in 8th through 10th grade, to prepare for college using
four -In order to simple steps.